Page 15 - LM Confidential Issue April 2015

Sef Cadayona hit gold
Hanggang saan aabot ang 20 pesos mo?
Higit na tumatak sa isipan ng mga Kapuso natin
ang nakakatawang commercials ni Sabado-badoo host Sef Cadayona sa isang ice cream TV ad.
Pero para sa Bubble Gang star, dugo at pawis ang pinuhunan niya para makamit ang starring role sa mga ‘Cornetto’ ice cream commercials.
Sa eksklusibong panayam ng GMANetwork.com sa Kapuso comedian, dumaan daw siya sa butas ng karayom dahil mahigit isang daang talents ang nag-audition para sa naturang role.
Kuwento ni Sef, “When that commercial came up, I auditioned. Siguro mga 150 kami doon. So ‘yun nasuwerte.”
Dagdag pa ni Sef, gustong-gusto raw niyang su- masabak sa mga auditions dahil iba ‘yung satisfac- tion na nakukuha niya. Kailangan daw niyang ibigay ‘yung best sa bawat casting call.
It’s like you have to give your best. Not unlike if it was given to you like on a silver platter.”
Sa tagal na nga niyang endorser ng nasabing ice cream brand, binibigyan daw siya ng kalayaan
ng mga ito na magbigay
ng suggestions para mas
lalong maging effective at
interesting ang mga commercials na ginagawa nila.
Aniya, “Oo kailangan. We have to share ideas, kasi like for me, I have to create things on my own dahil para mag-mesh dun sa gusto nilang concept. Kasi usually ‘yung mga nagbabato ng concepts sa commercial na ‘yun iba-iba.”
“And since I have the signature, kailangan ma- employ siya. So we put inputs as well. I started when I was 18. I’m 26 right now. So ‘yung chemistry rin namin as a team okay na.”
PCCF beauty contestants, and current titleholders pose for a picture at the TV Taping for Frontpage Philippines.
“Siguro iba kasi ‘yung tension when you audition.
LEFT, MP Carmichael
pose with Ambassador
Mahilum-West while
a well-wisher (RIGHT)
poses with her.
PHOTOS BY ARIEL
RAMOS naman ako. I didn’t do the special screening.”
PCCF DESPEDIDA FOR CONSUL-GENERAL JUNEVER MAHILUM-WEST
“I did the audition. I always do auditions ‘cause actually kahit noong StarStruck nag-audition din
Outgoing Consul-General Junever Mahilum-West (HOLDING THE PLACQUE) gets a certificate of Recognition from the Philippine Canadian Charitable Foundation (PCCF) at her despedida dinner. Ms. West has been appointed Ambassador to Jordan.
APRIL 2015 L. M. Confidential 15