Page 23 - LM Confidential Issue September 2014

ABS-CBN’S “TULONG NA” CAMPAIGN WINS AT PANATA AWARDS
Hunk Shot
– from a combined Hebrew Irish
and Latin name meant “given of God”, “champion”, and “nobleman” respectively. Nathaniel is a choir member in school and his church in Brampton CWS. He enjoys baking. He fully understands Tagalog, but only speaks a bit of the dialect. He has been to Philippines once and he enjoyed his trip to Intramuros, Tagaytay and Boracay.
He is the only son of Noli and Nena of 4ensphotography. He is an amazing brother to Nicole. When ask what he wants to be? He says, “a drug dealer” (a pharmacist).
Nathaniel Neil Patrick Gumapac
ABS’ Zita Aragon and her assistant Micah Rivera pose with the awards.
the victims. The campaign previously bagged gold and silver awards at the Asia- Pacific Tambuli Awards 2014.
As of May 31, 2014, ABS-CBN Lingkod Ka- pamilya Foundation, Inc. has spent P171.8 million on delivering relief and re- habilitation services to Sa- mar, Leyte, Panay Islands, Palawan, Iloilo, Antique, Aklan, and Northern Cebu.
The rehabilitation activi- ties that have been imple- mented focus primarily on
ABS-CBN Corporation’s “Tulong Na, Tabang Na, Tayo Na” campaign won the excellence award in the External Com- munications Programs for Cause Mar- keting category at the recent PANAta Marketing Effectiveness Awards.
PANAta, organized by the Philip- pine Association of National Advertisers (PANA), recognizes effective communi- cation materials based on improved busi- ness results, key brand metrics, increased employee satisfaction and well-being, and improved business partner relation- ship, among others.
The “Tulong Na” campaign raised hundreds of millions of cash and in-kind donations for the victims of Typhoon Yolanda. Its initiatives also included two sold-out and star-studded solidarity concerts at the Araneta Coliseum and the selling of Tulong shirts to help in the relief and rehabilitation efforts for
livelihood and education, including fish- ing boat building, fishing gear provision, fishing market chain development, eco- tourism, agriculture, housing, patrol boat provision, and passenger boat provision, and school building and development. ABS-CBN’s 60th anniversary cam- paign, meanwhile, was also shortlisted in PANAta’s External Communications Programs- Brand Category.
PANA, an organization that promotes truth in advertising, originally launched PANAta as a values-centric competi- tion. This year, PANA opened entries to industry affiliates, broadcast and print media, public relations and, non-gov- ernment organizations, and educational institutions with communications that hit targets and register growths.
DRS. SOLON C. GUZMAN & JOSEPHINE ADORNA-GUZMAN & ASSOCIATES
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SEPTEMBER 2014
L. M. Confidential 23
OUR PROFESSIONAL TEAM
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